Privacy Policy

Your privacy is important to us. Our policy for the processing of personal data describes, among other things, which data we collect, for what purpose it is collected, and in which ways you can have control over your own data.

What personal data is collected about you as a customer and why?

This section describes the purposes for which we process personal data, which categories of personal data are processed, how long we save your personal data, and on what legal basis the processing is carried out for you as a customer of Studio Mark & Jimena.

1) To be able to handle orders/purchases
Personal data is processed to: Deliver an ordered/purchased product or service (including notification of delivery or contacts regarding delivery).
Manage payments

The categories of personal data processed are:
Name
Contact details (e.g. address, e-mail, phone number).
Payment information (eg transaction reference, transaction time).
Customer number
Payment history
Order information, e.g. which item has been ordered or if the item is to be delivered to another address

Legal basis:
Fulfillment of purchase agreement.
Storage period: Until the purchase has been completed and for a period of 36 months thereafter.

Cookies:
For this purpose, we may use the necessary cookies.

2) To be able to market products and services
Personal data is processed to:
Remind about forgotten/abandoned digital shopping carts

Send direct marketing via e-mail, SMS, social media or other similar electronic communication channels as well as by post. For example, by carrying out campaigns or sending offers and invitations to events to: all customers, a certain customer segment (eg women/men between 30-40 years old in Sweden), or an individual customer.

Use personal data to be able to analyze and make decisions about the target group to which the marketing should be shown.

Collect and transfer personal data to the company's marketing partner(s) and select the target group to whom the marketing should be shown.

Collect and transfer personal data to social media and similar companies. The personal data is then used in order to find similar people to whom the company can send marketing.

The categories of personal data processed are:
Name
Contact details (e.g. address, e-mail, phone number)
Age
Place of residence
Information about how the customer uses the company's websites and other digital channels
Details of completed purchases
User-generated data (eg click and visit history)
In order to understand what type of marketing or direct marketing should be used, analyzes are carried out on:
How websites and other digital channels are used (e.g. which pages and parts of pages are visited and which searches are made).

Purchase history
Age and place of residence
Results from customer satisfaction or market surveys.

Legal basis: For our use of marketing cookies, our legal basis is consent.
For other personal data processing, we rely on the following legal basis: For you who are members of More at Lindex, registered and unregistered customers - legitimate interest.

Newsletter recipients and website visitors - legitimate interest.
The processing is necessary to satisfy your and our interest in being able to market products and services.
Note that personal offers sent to members are based on the agreement on a legal basis.

Remember that you always have the right to object to our marketing. You can do this directly in our mailings through our unsubscribe link or by contacting us (you will find our contact details at the bottom of the document). If our marketing appears in social media, you can indicate your preferences directly in the social media platform, e.g. via your settings or in connection with the relevant post.

Storage period:
As long as we believe that you benefit from our communication and you have not chosen to actively refuse and no later than 12 months after your customer relationship with us ends. By customer relationship is meant that you are either a member or have made a purchase with us in the last 24 months or have logged in in the last 12 months.

Cookies:
For this purpose, we may use marketing cookies.

3) To be able to evaluate, develop and improve our services, products and systems

Personal data is processed to: Making services more user-friendly, e.g. changing the user interface to simplify the flow of information or highlighting functions that are often used in our digital channels.

Give you an opportunity to influence the assortment we provide. For example, by sending you surveys or similar evaluations relating to (i) your purchase and/or delivery experience, (ii) contacts with customer service. This includes compilation and analysis of customer/member feedback and use, as well as decisions on improvement measures.

Follow-up of results and sales statistics linked to one or more mailings in order to develop and optimize the company's direct marketing

Analysis and evaluation of (i) advertising campaigns, (ii) personalization on the website, (iii) customer service, (iv) use of the company's digital channels. This includes decisions about changes for the purpose of developing and optimizing the mentioned points.

Produce data for the purpose of developing and optimizing (i) product and logistics flows, for example by being able to forecast purchases, stocks and deliveries, (ii) our product range, (iii) our resource efficiency from an environmental and sustainability perspective, e.g. eg by streamlining purchasing and planning deliveries, (iv) new stores and warehouses and (v) the security of the company's IT system.

The categories of personal data processed are:
Purchase and user-generated data (eg click and visit history).
Age
Place of residence
Your correspondence and feedback regarding our services and products.

Technical data regarding devices used and settings, such as language setting, IP address, browser settings, time zone, operating system, screen resolution, and platform.

Information about how you interacted with the company, i.e. how services were used, login method, where and how long different pages were visited, response times, download errors, how services can be accessed and when you leave the service, etc.

In order to fulfill the purpose, we perform general analyses in aggregated form, i.e. not at an individual level, regarding:

How our websites and other digital channels are used (e.g. which pages or parts of pages are visited and which searches are made).
Purchase history
Age
Geographic location and/or demographic location.
Feedback regarding our services and products and results from customer satisfaction or market surveys.
Data from customers' devices and technical settings.

Legal basis: For our use of statistical cookies, our legal basis is consent.
For other personal data processing, we rely on the following legal basis:

Legitimate interest. The processing is necessary to satisfy our and your legitimate interest in evaluating, developing and improving our services, products and systems.
Storage period: From collection and for a period of 36 months thereafter.

Cookies: For this purpose we use statistical cookies.

Changes to the Policy
This personal data policy may be updated to remedy disturbances or to meet new legal or technical requirements. You can always find the latest updated version of the privacy policy on this page. In the event of significant changes (e.g. the purposes of personal data processing or categories of personal data), you will receive information about this on studiomarkjimena.com